Lead the team
Set direction for a national team of Brand Ambassadors and Spirit Specialists. Recruit exceptional people, coach performance, develop careers and create the conditions for consistently brilliant execution.
Apply nowWe are hiring · Sydney
Head of
Advocacy
Lead Sweet&Chilli's advocacy programs across Australia—at the intersection of drinks, hospitality, culture and brand experience.
The opportunity
A rare leadership role with real influence across Australia's on-trade.
As Head of Advocacy, you will be the strategic lead and senior figurehead for Sweet&Chilli's trade advocacy and brand engagement programs in Australia. You will combine people leadership, program strategy, creative development, stakeholder management and a visible, credible presence in trade.
You will translate brand and commercial priorities into high-impact advocacy, training, partnerships and engagement programs—supported by Sweet&Chilli's account, creative, production and operations teams.
50%Brand Ambassador programs, mentorship and oversight
25%Australian and global cocktail competition
25%Trade programs, incentives and partnerships
What you'll lead
National leadership.
Global-stage ambition.
- Lead, coach and develop national Brand Ambassador and Spirit Specialist teams.
- Own a major Australian and global cocktail competition from strategy and talent recruitment through national and global finals.
- Act as head judge and host for the national final and mentor the Australian winner for the global stage.
- Shape high-impact trade programs, incentives, training and culture-led partnerships.
- Connect senior stakeholders across Sweet&Chilli, leading drinks brands, the trade and external partners.
The role
Lead a global-stage competition
Lead every phase of a major Australian and global cocktail competition: trade engagement, talent recruitment, competition design, national finals, winner mentoring and global finals preparation.
Build advocacy that matters
Turn brand and commercial priorities into distinctive training, partnerships and experiences that earn attention and deliver measurable impact across the Australian trade.
Bring people together
Build trusted relationships across Sweet&Chilli, leading drinks brands, customers, bartenders, media, culture and partner agencies while navigating a fast-moving environment.
Who we're looking for
Credible in the trade.
Confident in the boardroom.
Deep credibility and an active network within Australia's drinks and hospitality industry
Proven leadership of high-performing, geographically dispersed teams
Strategic and creative thinking grounded in practical delivery
Commercial confidence across budgets, reporting, return on investment and senior stakeholders
A compelling presence in trade, on stage and in front of media
Excellent judgement, organisation, resilience and follow-through
Role snapshot
Head of Advocacy
- Location
- Sydney, Australia
- Remit
- National
- Reports to
- Account Director & General Manager
- Key partners
- Sweet&Chilli, leading drinks brands and Australia's on-trade
Ready to lead what's next?
Bring your point of view.
We'll bring the platform.
Send your CV and a short introduction explaining why this opportunity feels right for you. All conversations will be treated confidentially.